ABOUT THIS WEBSITE

Centennial University doesn’t really exist, but it does have a real educational mission.

Centennial.org is a demonstration site for a fictitious university developed by the Ruffalo Noel Levitz Web Strategy and Interactive Marketing Services™ team.

We built the site to teach the benefits of robust search-engine-optimization (SEO) strategy for higher-ed admissions websites. Centennial.org illustrates best practices Ruffalo Noel Levitz has applied at dozens of higher-ed sites, helping our clients:

  • Increase their visibility on Google
  • Broaden their admissions funnels
  • Reach new audiences
  • Widen their geographic reach
  • Promote niche programs
  • Gain ground on competing institutions
  • Strengthen their brand

Using SEO to Promote Admissions

Most admissions-oriented websites don’t take full advantage of SEO and therefore miss out on the benefits.

Centennial.org illustrates some of the commonplace SEO weaknesses in higher-ed sites—and shows how a comprehensive SEO strategy can measurably improve results.